Disney and NFL launch Super Bowl LXI merchandise line

Disney Consumer Products and the National Football League have released their first two limited-edition merchandise collections for Super Bowl LXI.

The partnership began in August 2026 with a clothing capsule from Champion. Following that launch, the two organizations announced a season-long initiative that will feature exclusive product drops leading up to the Big Game. The initial release, available on October 29, includes Disney x Champion Super Bowl LXI apparel and Disney x FOCO stadium bags and collectibles.

The Champion apparel line consists of t-shirts and crewneck sweatshirts. This new capsule expands on the Disney character-clad NFL team gear that Champion introduced earlier in the year. The FOCO collection focuses on officially licensed fan items. It features clear crossbody stadium bags available for all 32 teams, alongside plush toys, bobbleheads, figurines, bag charms, and blind boxes.

Paul Gitter, executive vice president of global licensing at Disney Consumer Products, stated that sports is a growing area for the division. He noted that the sector reaches highly engaged audiences and sits at the center of culture. Gitter explained that as ESPN covers the road to Super Bowl LXI, these products offer fans another way to connect with teams, athletes, and stories. He added that Mickey and Friends bring a uniquely Disney expression to NFL culture.

Customers can preorder the full product line now. FOCO items are expected to ship in November. The collaboration will continue throughout the season. Additional product drops are scheduled from brands including Crocs, Just Play, New Era, and WinCraft, along with more items from Champion.