Oppo flags new phone at 1,799 euros

Oppo has set the price of its new Find X10 Pro Max at 1,799 euros for the European market. The figure places the Android device just below the cost of Samsung’s Galaxy Z Fold 8, which retails for 1,999 euros. A reviewer from 9to5Google, who tested the handset for several weeks, described the pricing as difficult to justify for a non-foldable smartphone.

The phone runs on a MediaTek processor and features hardware that the reviewer praised. They noted strong performance, high-quality cameras, and excellent battery life. According to the report, buyers who prioritize these specific technical aspects would likely be satisfied with the device.

The article does not single out Oppo as the sole cause of the high price. It notes that Samsung’s Galaxy S26 Ultra is listed at 1,769 euros in Europe, a cost that is nearly identical. Rumors also suggest Xiaomi faces similar pricing pressures for its upcoming European releases. The writer attributes this industry-wide trend to the current state of the tech sector, citing AI companies as a major driver. They refer to the situation as "RAMageddon."

Consumer reaction to the new price has been sharp. Users on Reddit pointed out that the Find X10 Pro Max now costs the same as the iPhone 18 Pro Max. Other commenters observed that prices in certain regions are disproportionately high compared to previous generations. Some noted that the earlier Find X9 Ultra remains available at a lower cost.

Last year’s models appear more attractive by comparison. The reviewer stated they would prefer the Find X9 Ultra, especially at a reduced price. They suggested the Find X9 Pro might be the better value for many shoppers. Commenters added that the older flagship includes more memory and a larger battery in Europe while costing hundreds of euros less. A Find X9 Pro can currently be found in Europe for roughly 1,000 euros.

Some buyers in the United Kingdom have reported using promotional offers to lower the cost of the new phone. Despite these discounts, the report emphasizes that the base price remains very high in a market where costs are already elevated. The article concludes by asking readers if they have considered the Find X10 Pro Max and whether they would pay the full list price.